Last week online fashion retailer ASOS overtook High Street store M&S with a value of £4.89bn in the stock market. This is revolutionary in the business of fashion, however, it is not surprising.
ASOS appeals to young millennials and continues to break the glass ceiling of fashion stereotypes showing diversity in terms of models race and sizing.
The online retailer has recently continued to break the mould of fast fashion by recognising the need for on-trend yet ethical clothes and accessories, creating a selection on its website featuring thirty-six different eco brands.
All of the brands meet at least one of the following criteria:
- Building communities
- Developing fair trade and alleviating poverty
- Preserving craftsmanship and artisanal skills
- Addressing climate change issues
- Preserving natural resources
- Removing waste
- Advancing animal welfare
Check out our favourite ethical fashion picks:
Liven up your bedtime (not in that way) in this funky doodle pyjama set. We love the soft jersey fabric for ultra comfort. The fabulous frills add a touch of femininity too. These pajamas have been made in Kenya by the SOKO Kenya initiative. Drawings by children from local primary schools are incorporated into prints on the designs. SOKO pays a good wage, provides social services and a safe work environment for employees, where clothes are sustainably made.
2. Made Gold Beaded Hoop Earrings – £20
Accessory Brand ‘Made’ creates beautiful hand-made products in their African workshop. The company teaches new skills to employees which provides sustainable work opportunities.
Adidas has partnered with the ‘Better Cotton Initiative’ to improve cotton farming around the world. This is a massive step-forward as Adidas is a recognised global brand which will hopefully inspire other brands to follow suit. Also this wine/burgundy coloured top is so on point right now – perfect for your student wardrobe.
This jumper is a classic you can literally wear with everything; leggings, checked mini-skirt or your favourite skinny jeans. Dress it up for the evening with a pair of tassel earrings and heels, or pair it down with a pair of jeans and Doc Marten’s. What’s amazing about this jumper is that is is made from recycled polyester and eco-friendly wool, so you can enjoy wearing it guilt-free.
5. ASOS ROLAND Mid Heeled Chelsea Boots – £35
These boots will be your new best friend. You can wear these to lectures and to the bar. And they will go with absolutely everything. But the magical thing about these boots is that instead of being made out of ‘Daisy the Cow’, or looking like plastic, they are made with water-based polyurethane. “Say what?!” we hear you cry! This is a modern faux leather which uses less chemicals than other faux leather materials.
Made with 100% organic cotton and budget-friendly. What’s not to love? Black jeans go with everything and are a staple. Also, the high-rise waist will ensure that you are comfortable and you can eat all the crisps you want. Yay for that.
7. ASOS Cropped Cami – £6
We recommend you wear this look exactly like the model as she is on fiiiiyyaaa. This is perfect for a night out with the ladies. This cute crop-top has been made as part of the Better Cotton Initiative (improving global cotton farming) which helps the people who grow it as well as the environment. Dreamy stuff.
This adorable yet practical rucksack is made out of recycled plastic bottles and is spin-dyed to save energy and water. Plus it comes in this lush cobalt blue colour. Be the envy of your classmates with this bag.
Firstly, we love ruffles. Secondly, we love zebra stripes. This top has been reworked with exaggerated sweeps and asymmetric hems to upcycle deadstock garments.