5 Reasons Why Hello Kitty is a Feminist Icon


Oh, Hello Kitty. One of my childhood heroes, she’s gained an iconic status worldwide since her debut in 1974. Although she’s received some bad press over the years for her stereotypically girly demeanour, here at Persist, we think she’s pretty rad. In fact, here’s a few times she ran the world like a Qween.

1. She’s an absolute mogul

Move over Oprah, there’s a new boss lady in town. Not only does Hello Kitty have her own merch line, TV series, theme park and eateries, she even has an airline dedicated to her.

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2. She was a mascot for a badass underground punk movement

In the 1990’s, Riot Grrrl adopted her as an ambassador for their movement, combining punk rock with politics and feminism. Sassy AF.

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3. She’s opened a maternity ward in Taiwan

Not all heroes wear capes. Always thinking of others, a Hello Kitty themed maternity ward was opened in 2008 with the aim to ‘reduce stress’ for expectant mothers.

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4. She’s featured on ‘RuPaul’s Drag Race’

To guest judge on RuPaul is one thing. To have an episode dedicated to you is on another level. During season seven, the queens walked the runway in Hello Kitty themed couture. Spicy.

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5. She’s a well-renowned author

As well as recently starring in her own comic book series, she’s published several books both alone and with her friends – teaching young people to read like a pro.

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